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IBM 000-M99 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Segmentation and Campaign Management | - Customer segmentation and audience targeting - Campaign tracking and optimization strategies |
| IBM Coremetrics / Digital Analytics Platform Fundamentals | - Tagging implementation and JavaScript-based tracking - Coremetrics architecture and data collection model |
| Implementation, Validation, and Troubleshooting | - Tag validation and debugging techniques - Data quality assurance and troubleshooting |
| Governance and Best Practices | - Enterprise implementation best practices - Privacy and compliance in analytics tracking |
| Web Analytics Reporting and Performance Metrics | - Standard reporting and KPI interpretation - Conversion funnels and customer journey analysis |
IBM Coremetrics Technical Mastery Test v1 Sample Questions:
1. What are the main functions of the Category Definition File?
A) Determine which category ID values are accepted or rejected.
B) Map category names to category IDs and define category hierarchy.
C) Define category hierarchy.
D) Map category names to category IDs.
2. What work is required before a client can begin using Coremetrics AdTarget to syndicate data to partners?
A) Deploy and AdTarget version of the Coremetrics tag library file eluminate.js and in some cases deploy an updated version of cmdatatagutils.js.
B) Provide a written request for syndication activation with each AdTarget partner with whom the client wishes to syndicate data.
C) Deploy Coremetrics registration tagging.
D) Deploy the applicable tag libraries of each AdTarget Partner with whom the client wishes to syndicate data.
3. What is the ratio of Impression tags counting as Server Calls?
A) 1:1
B) 2:1
C) 5:1
D) 10:1
4. How far back can the trigger delay and suppression event windows be configured for a Booking / Cart / Application Abandoner Best Practice program in LIVEmail,?
A) 7 days
B) 30 days
C) 90 days
D) 14 days
5. Which type of recommendation deployment supports A/B testing?
A) Dynamic recommendations.
B) Both, but only one can be used at a time.
C) Both
D) Flat-file recommendations .
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: A |







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