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Here are the steps to register for the Facebook 200-101:
- Next, select Facebook Developer Fundamentals Exam
- Select Register For an Exam
- Continue with checkout to complete your order, print your receipt/confirmation page for future reference
- To register, visit the Pearson VUE website
- Enter the requested information to create your account, and then create a new order
- Select the Register by Product (you will only see this option if you are currently not logged into your account)
Reference: https://www.facebook.com/business/learn/certification/exams/200-101-exam#
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Facebook 200-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Perform an Analysis | 20% | - Interpret statistical outputs and regression results - Interpret data visualizations - Apply statistical and exploratory analysis methods - Prepare and manipulate data for analysis |
| Topic 2: Make Data-Driven Recommendations | 13% | - Identify iterative measurement opportunities - Provide recommendations for future marketing campaigns - Communicate insights clearly to stakeholders |
| Topic 3: Assess | 20% | - Communicate assumptions based on situation assessment - Evaluate data quality and relevance of existing data sources - Compare and evaluate different measurement methodologies - Align business goals with KPIs and analysis plans |
| Topic 4: Hypothesise | 13% | - Determine appropriate actions based on hypothesis validation or invalidation - Translate business goals into testable hypotheses |
| Topic 5: Generate Insights | 16% | - Evaluate impact of measurement approach on KPIs - Synthesize results from statistical and data analyses - Apply concepts to validate or invalidate hypotheses |
| Topic 6: Recommend Measurement Solutions | 18% | - Design tests to address hypotheses - Determine feasibility of measurement solutions - Recommend suitable measurement approaches and tools |
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