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Facebook 600-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Community Strategy | 25% | - Build operational workflows and admin roles - Scale community effectively - Plan for community lifecycle stages - Design community structure and governance |
| Content Strategy | 20% | - Adapt content for member segments - Use events, live video, and interactive formats - Develop engaging content aligned with community goals - Curate and moderate content quality |
| Community Foundation | 20% | - Define community mission, goals, and success metrics - Establish community guidelines and rules - Select appropriate Meta platforms (Groups, Pages, Instagram) - Apply Meta Community Standards and policies |
| Community Engagement and Moderation | 20% | - Foster interaction and meaningful connections - Manage violations and enforce rules consistently - Moderate discussions and resolve conflicts - Onboard and welcome new members |
| Measurement and Analytics | 15% | - Interpret data to improve strategy - Track key performance indicators - Identify opportunities for growth and monetization - Use Meta Insights and analytics tools |
Facebook Certified Community Manager Sample Questions:
Question 1
A growing business wants to create a yearly summit for current and prospective customers to increase awareness and drive sales. The community manager needs to convert 30% of existing community members into buying tickets for the inaugural event.
Which two steps should the community manager take to accomplish this task? (Choose 2)
A. Reach out privately to community members who might be interested in attending
B. Post a link to the event website with a daily reminder to purchase
C. Provide discount codes to community members who buy early bird tickets
D. Schedule event speakers to host Q&As in the community leading up to the event
Question 2
A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume.
The community manager needs to create a monthly content calendar that includes posts that represent each department.
What should the community manager do first?
A. Research competitors and replicate popular creative tactics that perform well for them
B. Review previous post results and reuse the content that performed best
C. Review briefs from internal stakeholders outlining key messaging, details and targets
D. Prioritize the content from the department that is the most polished and ready to post
Question 3
A community manager of a tech startup wants to develop new customer acquisition channels. The startup has a Facebook Page and an Instagram account with a combined reach of 80,000.
The chief marketing officer of the startup directs the community manager to research how to launch a podcast. The startup has not previously used podcasts.
Which first step should the community manager take?
A. Launch the podcast at the earliest possible time, and promote it exclusively on the Facebook Page.
B. Research all existing podcasts in the industry and find content that has not been produced previously
C. Research and purchase the appropriate tech equipment to record podcasts, and submit expenses to their manager.
D. Analyze the best-performing content across the current social media presence for potential reuse in the podcast.
Question 4
The community manager of a professional networking group hosts an annual in-person event. The community needs to rapidly transition the event to an online environment.
What should the community manager do to keep people engaged during the online event?
A. Ask attendees to create sub-communities and monitor conversations
B. Start a new community and post event content there
C. Create a schedule and invite attendees to sessions that align with their interests
D. Create an ad and target attendance from outside communities
Question 5
A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)
A. Run targeted ads across all the platforms that the brand uses.
B. Start new social media accounts to target the new demographic.
C. Invite fashion influencers to promote the new line during a live launch.
D. Ask community members to create a post and tag several friends.
E. Comment on competitor posts so that their community learns about the new line.
Solutions:
| Question 1 Answer: C,D | Question 2 Answer: C | Question 3 Answer: D | Question 4 Answer: C | Question 5 Answer: A,C |
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