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Salesforce Loyalty Management AP-212 Loyalty Management Accredited Professional Exams
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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Loyalty Program and Process Configuration | 52% | - Configure permissions and security model - Configure partner management and collaboration - Define incentives, experiential rewards, and vouchers - Manage member enrollment, profiles, and preferences - Set up currencies, points, and transaction processing - Configure foundational program settings - Set up tier models, qualification, and progression |
| Strategies and Design | 16% | - Design promotion lifecycle and engagement strategies - Apply implementation best practices - Define points, benefits, and redemption processes - Design loyalty program architecture and data model - Assess business requirements and define loyalty solution |
| On-Going Loyalty Management | 10% | - Monitor program performance and optimize - Configure analytics, dashboards, and reporting - Manage program updates and enhancements |
| Integration | 22% | - Integrate with Marketing Cloud - Connect to external systems using APIs - Integrate with Salesforce CDP - Integrate with Service Cloud - Integrate with Commerce Cloud |
Salesforce Loyalty Management Accredited Professional Sample Questions:
Question 1
Universal Containers implemented a Loyalty Program six months ago. The Loyalty Program Manager noticed a recent decrease in program efficiency. Now the Manager wants to incorporate a targeted strategy.
Which two benefits should the Administrator expect as a result of running the strategy?
A. Customers are rewarded based on their tiers
B. Transaction journey data is automatically archived
C. Personalized digital marketing
D. Data-based segmentation strategy
Question 2
Using extensive Data Processing Engine jobs to modify Salesforce data at scale, which two limits should be monitored?
A. Apex Governor Limits
B. Batch Limit in Bulk Api
C. Data Pipeline Limits
D. Record Storage Limits
Question 3
The VP of Loyalty at Northern Trail outfitters (NTO) Retailers has decided to implement a Loyalty program to increase customer spending and improve customer lifetime value.
Which two features should be configured in Salesforce Loyalty Management?
A. Loyalty Segments
B. Loyalty product Pricing
C. Member Rewards and Benefits
D. Loyalty Tiers
Question 4
What are the three required steps in settings up Loyalty promotion with Salesforce CDP and Marketing Cloud?
A. Send Loyalty Promotion Segments to marketing Cloud
B. Enable Connector Settings on all the Loyalty Objects
C. Activating and Publishing the Segment
D. Automatically Add a New Individual Relationship
E. Enable Service Connector for Promotion Escalations.
Question 5
A customer from an airline Loyalty program purchases a ticket, which will accrue qualifying and non-qualifying points according to the Loyalty rules.
Which two automations can be used to set up transactions and points accrual?
A. Evaluation Flow
B. Autolaunched Flow (No Trigger)
C. Screen Flow
D. Schedule-Triggered Flow
Solutions:
| Question 1 Answer: C,D | Question 2 Answer: C,D | Question 3 Answer: C,D | Question 4 Answer: A,C,E | Question 5 Answer: A,D |







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