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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the primary purpose of a promotional strategy?

A) To drive product awareness, increase sales, and influence shopper behavior through targeted promotions.
B) To determine the pricing strategy for all products in the store.
C) To manage supply chain operations and inventory levels.
D) To create a long-term business plan for overall company growth.

2. Which of the following KPIs is most critical for resolving on-shelf availability issues in the retail supply chain?

A) Order Cycle Time
B) Fill Rate
C) Inventory Turnover
D) Gross Margin

3. What is the primary goal of SKU rationalization in supply chain management?

A) To reduce complexity by removing slow-moving and redundant products
B) To increase the number of products available to customers
C) To eliminate all high-cost products from the inventory
D) To focus solely on high-demand seasonal products

4. Which feature of Excel's Data Analysis Toolpak is used to forecast sales based on variables like price, promotion, or seasonality?

A) Exponential smoothing
B) K-Means clustering
C) Regression analysis
D) Moving averages

5. What is the primary benefit of planning high-ROI promotions?

A) They deliver stronger sales per dollar spent, maximizing return
B) They ensure all shoppers receive the same promotional offers
C) They eliminate the need for promotional frequency optimization
D) They reduce the need for vendor funding contributions

Solutions: