Salesforce Marketing Cloud Email Specialist EEB-101

Salesforce Marketing Cloud Email Specialist EEB-101 Essentials for Marketing Cloud Email Marketers Exams

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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

Question 1

Northern TrailOutfitters is spending daily batch files of customer data to Marketing Cloud via file drops.
When the Automation runs, the files are often empty and data points are not available for processing.
Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?

A. Skip Automation
B. Verification Activity
C. Wait Activity

Question 2

Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?

A. Publication List
B. Exclusion Lists
C. Suppression Lists

Question 3

Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated email address, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.
What is preventing the customer from receiving emails at their new address?

A. The customer has not opted in again with the new address.
B. The new email address is from an unsupported domain.
C. The email address has not been updated in All Subscribers.

Question 4

A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Who should path optimizer be configured to handle these requirements?

A. Select winning path three days after journey activation
B. Configure a holdback group to be targeted by the winner.
C. Place a Random Split before Path Optimizer for the pilot group.

Question 5

Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.
What should a marketer use to build this level of personalization into the email?

A. Personalization Strings
B. AMP script Search Functions
C. Enhanced Dynamic Content Blocks

Solutions: