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Salesforce Salesforce Marketers MC-201 Salesforce Certified Marketing Cloud Account Engagement Specialist Exams
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Topic 2: Reporting and Analytics | 8% | - Conversion and engagement metrics - Campaign and lifecycle reporting - Dashboard interpretation |
| Topic 3: Lead Management | 24% | - Lists: types, capabilities and creation - Segmentation rules - Page actions - Automation rules: components and use cases - Completion actions - Custom redirects: capabilities and use cases - Scoring and grading: definition and management |
| Topic 4: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Topic 5: Email Marketing | 20% | - Difference between Emails and Email Templates - Email capabilities and use cases - Email reporting metrics |
| Topic 6: Administration | 11% | - Field creation, editing and mapping - Recycle Bin capabilities - Relationship between Account Engagement and Salesforce |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question #1
A user wants to send an email to a prospect when a form is submitted and a specific field value is selected on that form.
What automation tool could they use to accomplish this?
A. A dynamic list used to send list emails using the email template
B. An automation rule with a Match Any match type
C. An automation rule with a Match All match type
D. A completion action on the form submission
Question #2
There are absolutely no restrictions on how you assign custom users abilities.
A. True
B. False
Question #3
What is a good way in Salesforce to verify that a record is syncing to a prospect in Marketing Cloud Account Engagement?
A. The first and last name fields are not empty
B. The Marketing Cloud Account Engagement sync checkbox is checked
C. The lead/contact URL in Salesforce contains "Marketing Cloud Account Engagement"
D. The Marketing Cloud Account Engagement URL field is not empty
Question #4
What is required for a record in salesforce to be synced or created as a prospect record in Marketing Cloud Account Engagement?
A. Phone
B. Company
C. Email address
D. Name
Question #5
What does the gear icon on the prospect list allow you to do?
A. Copy
B. Edit
C. Assign
D. Delete
Solutions:
| Question #1 Correct Answer: C | Question #2 Correct Answer: B | Question #3 Correct Answer: D | Question #4 Correct Answer: C | Question #5 Correct Answer: B,C,D |
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