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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Management and Integration | - Integration concepts
|
| Topic 2: Email Marketing and Content Creation | - Personalization and dynamic content
|
| Topic 3: Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
| Topic 4: Automation and Journey Orchestration | - Automation Studio
|
| Topic 5: Tracking, Reporting, and Optimization | - Optimization practices
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Question 1
Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send? (Choose 2)
A. Personalization Strings
B. AMPscript
C. Dynamic Content
D. External Content
Question 2
Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox. In what order should the steps be performed to refresh the sandbox in their integrated account?
A. Disconnect / Refresh / Reconnect / Synchronize / Authenticate
B. Disconnect / Refresh / Reconnect / Authenticate / Synchronize
C. Refresh / Disconnect / Reconnect / Authenticate / Synchronize
D. Refresh / Disconnect / Reconnect / Synchronize / Authenticate
Question 3
A B2B customer notices they have a large number of subscribers marked as ' Held ' . During troubleshooting, they realize these were soft bounces that were overwhelming email servers. Most were from small companies they do business with. Which step(s) should the customer take to move those subscribers back to ' Active ' ?
A. Subscribers with a status of ' Held ' should be re-enabled by contacting support.
B. Extract subscribers who have a status of ' Held ' , then import subscribers as ' Active ' .
C. Use Contact Builder to mass update all ' Held ' subscribers to ' Active ' status.
D. Use a SQL query to change all subscribers with a status of ' Held ' to ' Active ' in All Subscribers.
Question 4
A customer wants to send SMS messages as part of a journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?
A. Create a Journey Goal to exit subscribers from the journey.
B. Run an Import Definition at 12 a.m. to create a suppression list.
C. Create a BLOCKOUT window within the Journey ' s SMS Activity.
D. Run a SQL Query at 12:30 a.m. to create a suppression list.
Question 5
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow-up to those who have engaged with the content. The rules around which properties are matched to the contact depend on agentAssigned as a contact owner, other agents who might have interacted with the contact, and contact ' s property interest. The data model has a relationship between Contact > person account > real estate agent > property objects and all of those are available in CRM, populated in synchronized data extension in the Marketing Cloud.
What solution should be recommended for execution efficiency?
A. Use Automation Studio and Salesforce sends with campaign as an audience.
B. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
C. Use send from Salesforce CRM and Salesforce report to prepare personalization data.
D. Use Automation Studio to prepare personalization data and initiate journey.
Solutions:
| Question 1 Answer: B,D | Question 2 Answer: B | Question 3 Answer: A | Question 4 Answer: C | Question 5 Answer: B |







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