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DMI PDDM Exam Syllabus Topics:

Topic	Details
Topic 1	Analysing and Recording Google Analytics Data Monitoring Campaigns with Google Analytics Reports
Topic 2	Creating and Optimising Social Media Campaigns Developing Data-Driven Audience and Campaign Insights
Topic 3	Developing a Content Marketing Plan Publishing and Distributing Content
Topic 4	Setting up a Social Media Experience for a Business Key Social Platforms for Digital Marketing
Topic 5	Introduction to Digital Marketing Connecting with the Customer
Topic 6	Email Marketing Testing and Optimising an Email Campaign Marketing Automation Creating an Effective Email Campaign
Topic 7	Display and Video Advertising Digital Marketing Strategy
Topic 8	Paid Search Campaign Measurement Fundamentals of Paid Search Search Campaign Management
Topic 9	Analytics with Google Analytics Creating and Configuring a Google Analytics Account
Topic 10	Paid Search (PPC) using Google Ads Paid Search Campaign Creation with Google Ads
Topic 11	Principles of Digital Marketing Social Media Marketing
Topic 12	Search Engine Optimisation (SEO) Aligning SEO and Business Objectives Keywords and SEO Content Plan Measuring SEO Performance

Reference: https://digitalmarketinginstitute.com/students/courses/professional-diploma-in-digital-marketing

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