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Google adwords-display Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Display Advertising Fundamentals | - Understanding Google Display Ads ecosystem
|
| Topic 2: Measurement and Performance Optimization | - Conversion tracking and attribution
|
| Topic 3: Campaign Setup and Targeting | - Contextual targeting
|
| Topic 4: Bidding and Budgeting | - Smart bidding strategies
|
| Topic 5: Ad Formats and Creative Optimization | - Responsive display ads
|
Google Display Exam Practice Test Sample Questions:
Question #1
Which of the following is one of the reserved media placements available on YouTube?
A. Partner Watch Pages
B. Display ad builder
C. Play rate
D. AdWords Auction
Question #2
Terry wants to create a YouTube ad for her company, but she wants to use location-based
targeting the ad based on location. In YouTube, what term is assigned to such targeting?
A. Geo-targeting
B. Demographics
C. Geo-caching
D. Nation targeting
Question #3
Jerry is using the video targeting tool as seen in the image given below to target channels.
His assistant, Annie, wants to know what the number 26,826 means in the image. What should Jerry tell Annie?
A. It is the total number of times the video channel has already been viewed on YouTube.
B. It is the average number of times per day the ad can be viewed on YouTube.
C. It is the number of other advertisers that have sponsored an ad on this YouTube channel.
D. It is the average number of impressions Jerry's ad will receive based on the video and the designated channel.
Question #4
According to Google, there are three primary benefits of YouTube for users and marketers. Which one of the following is NOT one the primary benefits for users of YouTube as stated by Google?
A. Opportunity to participate on multiple platforms, allowing portability of content
B. Online presence to sell items in an auction-style format using Google Checkout
C. Ability to engage with a massive community that is already interacting with the content
D. Access to the largest inventory of professional and user-generated videos in the world
Question #5
Which bidding strategy will you use if you are focused on building awareness of a product or brand on the Google Display Network?
A. CPM bidding
B. Automatic CPC bidding
C. CPA bidding
D. Manual CPC bidding
Solutions:
| Question #1 Correct Answer: A | Question #2 Correct Answer: A | Question #3 Correct Answer: B | Question #4 Correct Answer: B | Question #5 Correct Answer: A |
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