Oracle Oracle Marketing Cloud 1Z0-1031

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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. An execution Partner provides you with a pixel that they would like you to use to deliver data to them. Where in the platform should you add this pixel?

A) In the Target Selection area of the Create New Schedule prompt
B) In the HTML text area in the Create New Tag prompt
C) In the Audience Delivery Criteria area in the Create New Target prompt
D) In the Pixel URL field of the Campaign configuration

2. Which two are primary use cases for tagging media creatives? (Choose two.)

A) Site Side Optimization
B) Media validation
C) Frequency capping
D) Prospecting

3. In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

A) Data Analyst
B) Web Developer
C) Audience Creation Specialist
D) Program Manager
E) Executive Sponsor
F) Media Execution

4. A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?

A) Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.
B) Submit Taxonomy Maintenance requests to My Oracle Support.
C) Use Taxonomy Management in the Partner User Interface.
D) Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.

5. Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)

A) The client cannot store the ID mapping table in their system.
B) Only the client is allowed to store the ID mapping table.
C) The client can store the ID mapping table in their system.
D) Only BlueKai can store the ID mapping table.
E) Both BlueKai and the client can store the ID mapping tables in their systems.
F) BlueKai DMP can store the ID map table.

Solutions: