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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?

A) In the Program Designer, configure 45 days for Auto-Close after launch.
B) In ManageCampaigns, select 45 days for the end element.
C) In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.
D) Create a calendar reminder and manually close the campaign.

2. Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). Youcreated the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display
"undefined".
What is the reason for the failure?

A) You don't have the segment group feature enabled in the Account Administration settings.
B) You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed bythe segment criteria before launching the campaign.
C) You should have created a corresponding filter for each rule set to be used to identify the segment group.
D) You did not declare the fields used to define the segmentgroups in the Data section of the campaign workbook.

3. What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?

A) Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
B) Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
C) Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
D) Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.

4. You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
How should you join or reference data from the table?

A) After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.
B) Youmust make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.
C) The number of records in the supplemental table cannot exceed the total number of records in the profile list.
D) You must have a one-to-one relationship between a profile list record and a record in the supplemental table.

5. For the email campaign you are designing in EMD, the first line of the HTML creative must include thefirst name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?

A) $ {CONTACTS.FNAME}
B) FNAME ($CONTACTS)
C) $CONTACTS.FNAME
D) #FNAME. CONTACTS

Solutions: