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Adobe Adobe Analytics AD0-E202

AD0-E202

Exam Code: AD0-E202

Exam Name: Adobe Analytics Business Practitioner

Updated: Jun 02, 2026

Q & A: 70 Questions and Answers

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Adobe AD0-E202 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Analyze Data To Answer Business Questions And Recommend New Optimization Hypotheses
  • Identify Conversion Funnels
Topic 2
  • Apply The Process To Create A Visualization
  • Reporting And Dashboarding For Projects
  • Business Analysis
  • Compare Segments
Topic 3
  • Apply The Process To Configure Projects Using The Most Appropriate Tool
  • Understand Outliers And Anomalies In Reportssection
Topic 4
  • Apply The Process To Configure The Marketing Channel Reports With Marketing Channel Processing Rules
  • Analyze Reports And Identify Data Quality Issues
Topic 5
  • Determine Metric Types Section
  • General Tool Knowledge And Troubleshooting
  • Segmentation And Calculated Metrics
Topic 6
  • Compare Fallout And Flow Visualization And Appropriate Variable Types For Reporting
  • Apply Segments To Projects And Components
Topic 7
  • Apply The Process To Set Alerts
  • Apply The Process To Generate Calculated And
  • Or Segmented Metrics
  • Understand Report Suite Admin Console Settings
Topic 8
  • Define Different Types Of Dimensions And Parameters Existing In Adobe Analytics
  • Determine How To Bring Data In And Out Of Adobe Analytics
Topic 9
  • Given A Scenario, Determine The Appropriate Item To Usesection
  • Apply The Process To Schedule Projects, Report Builder And Data Warehouse
Topic 10
  • Apply The Process To Share Segments With Others In The Organization
  • Determine How To Develop And Configure Segments
Topic 11
  • Apply The Process To Lookup The Dimensions
  • Components
  • Identify Information From Marketing Urls
Topic 12
  • Apply The Process To Share Projects And Reporting And Analytics Dashboards For Different Users And
  • Or Groups

Reference: https://learning.adobe.com/content/dam/adls/certification/samples/en/AD0-E202-AnalyticsBusinessPractitioner-ExamGuide-v1.pdf

Adobe Adobe Analytics AD0-E202 Adobe Analytics Business Practitioner Exams

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AD0-E202 Exam topics

Candidates must know the exam topics before they start of preparation. Because it will help them in hitting the core. Our Adobe AD0-E202 exam dumps will include the following topics:

1: Business Analysis (25%)

  • Analyze report data to summarize and draw conclusions
  • Understand outliers and anomalies in reports
  • Identify conversion funnels
  • Interpret Solution Design Reference (SDR) to determine what data is available in reports
  • Analyze data to answer business questions and recommend new optimization hypotheses
  • Given a business need/question, identify the most appropriate reporting strategy to perform an analysis

2: Reporting and Dashboarding for Projects (25%)

  • Given a scenario, determine the appropriate item to use
  • Apply the process to lookup the dimensions/components
  • Apply the process to create a visualization
  • Apply the process to share Projects and Reporting and Analytics dashboards for different users and/or groups
  • Apply the process to configure projects using the most appropriate tool(s)
  • Apply the process to schedule Projects, Report Builder and Data Warehouse
  • Compare fallout and flow visualization and appropriate variable types for reporting
  • Apply the process to set Alerts

3: Segmentation and Calculated Metrics (25%)

  • Compare segments

  • Determine Metric Types 4: General Tool Knowledge and Troubleshooting (15%)

  • Determine how to develop and configure segments

  • Determine how to bring data in and out of Adobe Analytics

  • Define different types of dimensions and parameters existing in Adobe Analytics

  • Apply the process to share segments with others in the organization

  • Apply the process to configure Report Builder

  • Apply the process to generate calculated and/or segmented metrics

  • Apply segments to Projects and Components

  • Analyze reports and identify data quality issues

5: Administration (10%)

  • Apply the process to configure the Marketing Channel reports with Marketing Channel processing rules
  • Apply the process to configure a virtual report suite based upon an existing segment
  • Apply the process to configure Classification Importer and Rule Builder
  • Identify information from marketing URLs
  • Understand Report Suite Admin Console Settings

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How to Prepare For Adobe Analytics Business Practitioner ADO-E202 Exam

Preparation Guide for Adobe Analytics Business Practitioner ADO-E202 Exam

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