Salesforce Salesforce Certification EEB101

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Salesforce Email Essentials (EEB101) Sample Questions:

1. Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose 2)

A) SQL Query activity
B) Segment activity
C) Data Extract activity
D) Filter activity

2. A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers? Choose 3 answers

A) Use explicit opt-in for any new web sign-ups.
B) Automatically opt-in all new customers.
C) Set expectations on send frequency and schedule.
D) Ask for detailed demographic information.
E) Tell customers why they want to receive NTO emails.

3. How can you tell the marketing cloud that an email is commercial or transactional?

A) Associate a transactional send classification to the email
B) Check the Transactional checkbox
C) Associate a commercial send classification to the email
D) Check the commercial email checkbox

4. Identify the best practices for interacting with potential and active subscribers. (Choose 3)

A) Buy email lists
B) Opt-ins are brand specific, don't share with other brands.
C) Opt-in via SMS in not Opt-in via email (And vice versa)
D) In store loyalty programs
E) Permission is specific to an address even if you know others.

5. What's the purpose of the Customized Shortcuts section under the Overview tab of the Email section in Exact Target?

A) Allows you to view past and pending emails.
B) Allows you to access you most frequent tasks quickly
C) Allows you to create Email
D) Allows you to create custom actions for your marketing.

Solutions: