Salesforce Salesforce Certification EEB101

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Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?

A) Automation Studio with three separate Welcome automations.
B) Journey Builder using a Decision Split with three branches.
C) A series of A/B tests to determine the number of emails.
D) Journey Builder using a Random Split with three branches.

2. Which feature can be included in a content box? (Choose 3)

A) Facebook Like
B) Microsites
C) Content Detective
D) Forward to a Friend
E) Social Forward

3. A marketer created dynamic content for an upcoming campaign that renders unique content based on subscriber attributes. The marketer would like to preview how each email will render for a given list of subscribers.
How should the marketer proceed?

A) Use the Test Send tool to trigger copies of the email.
B) Using the Subscriber Preview tool, cycle through the list of subscribers.
C) Select the "Preview" tab within the Classic Content tool.
D) Create a user-initiated email to send to the list of subscribers.

4. Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers.
Which feature allows NTO to easily target this segment?

A) Publication List
B) List Detective
C) Smart Capture
D) Filtered Group

5. A marketer would like to automate a weekly email campaign using Automation Studio. The marketer needs to preconfigure the email so a colleague can set up the automation at a later date. How should the customer prepare this email for sending?

A) Test Send
B) Guided Send
C) Send Preview
D) Send Email

Solutions: