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Microsoft Microsoft Dynamics CRM MB2-720 Functional Application in Microsoft Dynamics Marketing Exams
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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Manage Marketing Contacts, Leads and Segments | 25% | - Lead scoring and qualification - Create and manage contacts and leads - Build static and dynamic segments |
| Topic 2: Create and Execute Marketing Campaigns | 25% | - Automate workflows and customer journeys - Manage email marketing and templates - Design multi-channel campaigns |
| Topic 3: Event Management and Budgeting | 15% | - Track marketing budgets and expenses - Manage media plans and rate cards - Set up and manage events/webinars |
| Topic 4: Analytics, Reporting and Integration | 10% | - Analyze campaign performance - Generate marketing reports and dashboards - Integrate with Dynamics CRM |
| Topic 5: Configure and Manage Core Dynamics Marketing | 25% | - System navigation and settings - User roles and security - Marketing calendar and workspace |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
Question #1
When can approvers be added to approval requests?
A. at any time before any approver has completed the approval request
B. only when creating the approval request
C. when creating the approval request or at any time thereafter
D. at any time after all existing approval requests are completed
Question #2
Your company wants to automatically post information about a new product to the company Facebook account 7.14, and 30 days after launching the related marketing campaign.
What can you use to achieve this goal in Microsoft Dynamics Marketing?
A. Scheduler activity
B. social media activity
C. post
D. task
Question #3
You need to track the current year s expenses related to public relations (PR). The annual PR budget is $100,000.
Which two actions should you perform? Each correct answer presents part of the solution.
A. Create a budget line item that tracks PR expenses and enter $100,000 for the current year.
B. Create a budget worksheet that tracks PR expenses and enter $100,000 for the current year.
C. Create an estimate for the current year.
D. Create a budget workbook for the current year.
Question #4
You need to ensure that the Opportunity link is available on the header bar of every Microsoft Dynamics Marketing page.
What should you do?
A. Request that the Microsoft Dynamics Marketing Administrator turn on the Opportunity header bar link for the organization.
B. Add the Opportunity header bar link to the home page.
C. On the User Preferences page, turn on the Opportunity header bar link.
D. Request that the Microsoft Dynamics Marketing Administrator add the Opportunity header bar link to the home page.
Question #5
You send a Request for Quote (RFQ) for two items to five vendors. All the vendors reply to the RFQ.
The lowest bids for the two items are provided by different vendors.
How can you award the contract for each item in the RFQ to the lowest bidder?
A. Create and award a vendor quote for each item to the lowest bidder for that item.
B. Award the RFQ to the two lowest bidders.
C. Award each item to the lowest bidder for that item.
D. Create and award an RFQ response for each item to the lowest bidder for that item.
Solutions:
| Question #1 Correct Answer: D | Question #2 Correct Answer: D | Question #3 Correct Answer: A,C | Question #4 Correct Answer: D | Question #5 Correct Answer: D |







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