Salesforce Salesforce Marketing Cloud Consultant Marketing-Cloud-Consultant-JPN

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What is the duration of the Marketing-Cloud-Consultant Exam

• Format: Multiple choices, multiple answers
• Number of Questions: 60
• Passing Score: 67%
• Length of Examination: 105 minutes

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Salesforce Marketing-Cloud-Consultant日本語 Exam Syllabus Topics:

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201

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Certification Path

Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.

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Marketing-Cloud-Consultant Exam topics

Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Salesforce Marketing-Cloud-Consultant exam dumps will include the following topics:

1. Discovery: 15%

• Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (for example; frequency, complexity, volume of sending).
• Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.
• Given a scenario that includes customer information about subscriber acquisition, management, and attrition,utilize this information to select solution components.
• Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.
• Provided a customer environment and goals, determine the viability of external systems that need to be - included in the solution (for example; POS, CRM, eCommerce, data warehouse, data source inputs).
• Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.

2. Conceptual Design: 12%

• Explain the purpose of IP Warming and make a recommendation based on customer needs.
• Given a customer scenario, determine the factors to consider when scaling the solution.
• Articulate how data construct will drive one-to-one messaging and content.
• Analyze customer data to determine the appropriate data model (for example; List model, Data Extensions .
• Given a scenario, determine the appropriate solution for given requirements considering technical expertise of personas (for example; Automation Studio vs. Journey Builder).
• Given a narrative data flow, select the correct data flow diagram that depicts that data flow.
• Given a customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.

3. Marketing Cloud Connect: 6%

• Understand how to send an email to a contact, lead, campaign, and report via the Sales/Service Cloud and - Marketing Cloud (for example; sending, triggered, automated).
• Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (for - example; Salesforce edition, list of integration users, scope user, administrator credentials).
• Understand how Sales/Service Cloud data in the Marketing Cloud can be segmented.

4. Account Configuration: 10%

• Given a scenario, troubleshoot issues regarding Reply Mail Management.
• Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.
• Analyze the impact of applying a Sender Authentication Package (SAP) to a business unit (for example; link wrapping, Landing Pages, image URLs).
• Determine which type of customer scenario warrants the creation of a business unit (for example; publication - types, demographic, workflow processes, and organizational structure).

5. Reporting: 5%

• Summarize Send Logs, including when/why to use it and how to create and manage.
• Explain how the information in data views and tracking extracts are accessed.
• Compare and contrast standard reports, data views, and tracking extracts.

6. Data Design: 12%

• Explain the various data objects in the Marketing Cloud (for example; data extensions, list model, data retention model, publication lists, suppression lists).
• Understand how data is retrieved within a Relational Data Model (for example; basic SQL).
• Understand available data types, retention, and template options when building a data extension.
• Understand the implications of a system being database of record.
• Given a customer scenario, recommend the appropriate import method with lists or data extensions.

7. Automation: 8%

• Compare and contrast triggered and scheduled interactions.
• Given a customer scenario, select the appropriate workflow that meets the business requirement (for example; import, segmentation, email send).

8. Email Build: 7%

• Compare and contrast the ways to individualize content, such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.
• Explain various Marketing Cloud Email technologies (for example; Link Alias tags, Impression regions, Web Analytics Connector).
• Explain the various ways to individualize email content (for example; AMPscript, personalization strings, Dynamic Content, Guide Template Language).
• Understand the required steps to build, test, and deploy an email based on customer requirements.

9. Contact Builder: 15%

• Understand how cardinality impacts data modeling.
• Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.
• Explain the role and capabilities within Contact Builder.
• Summarize how to use Data Designer to incorporate data source into Contact Builder.

10. Journey Builder: 10%

• Compare and contrast automation tools, such as Journey Builder and Automation Studio.
• Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.
• Explain the requirements for and the methods by which a contact can enter a Journey.

Salesforce Certified Marketing Cloud Consultant (Marketing-Cloud-Consultant日本語版) Sample Questions:

Question #1
あるお客様が新しい子供服ブランドを立ち上げようとしており、既存のEnterprise 2.0アカウント内で専用のビジネスユニットを利用したいと考えています。既存のEnterpriseアカウントの多くの顧客が子供服ブランドの購読者になると予想されますが、購読者のオプトアウトはEnterpriseブランドと子供服ブランドのそれぞれで分離したいと考えています。
顧客には実装とサポートに利用できる技術リソースがほとんどありません。
これらの基準を満たすためにコンサルタントは何を推奨すべきでしょうか?

A. 設定で「このビジネスユニットからのみ購読を解除する」を選択します。
B. 「すべての購読者」リストにビジネスユニットフィルターを作成して、購読解除を記録します。
C. 設定で「このビジネスユニットに別の「サブスクリプションセンター」を使用する」を選択します
D. 「プロファイル管理」で各子ビジネスユニットの属性を作成し、登録解除を記録します。

Question #2
Northern Trail Outfitters は、約1,000万件の連絡先レコードを保有しています。Journey Builder を使用して送信すると、処理時間が遅くなることに気づきました。
Journey のパフォーマンスを最適化するために実行できる 2 つのアクションはどれですか? (2 つの回答を選択)

A. 同じエントリ ソースを使用する代わりに、各ジャーニーのデータ拡張機能の事前フィルター済みの送信可能なコピーを作成します。
B. 連絡先を Journey Builder に承認する前に、Automation Studio で大規模なセグメンテーションを実行します。
C. Contact Builder の属性グループに意思決定分岐のデータを含め、ジャーニー データではなく連絡先データを使用します。
D. フィルターを適用したデータ拡張機能エントリ ソースを使用して、Journey Builder のセグメンテーション アクティビティを実行します。

Question #3
Northern Trail Outfittersは、SalesCloudの100万人の連絡先にメールを送信したいと考えています。連絡先をセグメント化するための基準には、10以上のフィールドを使用してセグメント化することが含まれます。
コンサルタントは、信頼できる送信方法のためにどのプロセスを利用する必要がありますか？

A. Salesforce Data Extensionへのクエリアクティビティを使用して同期データ拡張をクエリし、EmailStudio送信フローを介して送信します
B. EmailStudio送信フローを使用してMarketingCloudからSalesforceレポートに送信する
C. インポートアクティビティを介してSalesforceレポートをSalesforce Data Extensionにインポートし、EmailStudioの電子メール送信を使用してデータ拡張機能に送信します
D. レポートから100万件の連絡先をSalesforceキャンペーンに割り当て、Salesforceキャンペーンをエントリイベントとしてシングルステップジャーニーを使用します

Question #4
分析チームは、電子メール メトリック (送信、開封、クリック) の 1 時間ごとの更新を取得して、タイムリーに次善の策を営業チームに提供したいと考えています。
チームはどの方法を使用する必要がありますか?

A. データ ビュー
B. 抽出の追跡
C. 定期レポート
D. ログを送信する

Question #5
シナリオ：データチームは、自社のアカウントから外部CRMへの購読者の購読解除ステータスの統合ファイルへの同期を自動化したいと考えています。すべての子ビジネスユニットの購読解除データを取得する必要があります。

A. _購読者
B. _登録解除
C. _苦情
D. _BusinessUnitUnsubscribes

Solutions: