Salesforce ADM-201: Target Audience and Recommended Experience
The ADM-201 exam is designed for those professionals seeking to gain the skills and knowledge required to work with the Salesforce CRM system and promote a career progression in the admin sector.
There are no formal requirements for passing this certification test. However, it is recommended that the students have at least 6 months of working experience in the position of a Salesforce Administrator and be able to execute the tasks included in the exam content. This encompasses the skills, such as maintaining a Salesforce organization, satisfying most frequent business requirements, and performing administrative duties with the help of current Salesforce features. In addition, the applicants are strongly advised to undertake the relevant training course (Administration Essentials (ADM201)) offered by Salesforce before attempting the test.
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What Career Opportunities Can Certified Specialists Get?
With this certification in your resume you can, of course, become a Salesforce administrator and earn an average salary of $68,033 per annum as PayScale claims. However, with the Salesforce Certified Administrator certification under your belt, many more job roles are open to you such as:
- Implementation Specialist;
- Data Analyst;
- Marketing Manager;
- Business Analyst;
- Project Manager;
- Sales Manager.
What's more, these are all high paying positions. According to PayScale.com, Data Analysts can earn anywhere from $44,000 to $85,000 per year, while the income of an Implementation Specialist can be as high as $79,000 per annum. The yearly salary for Business Analysts is around $69,051, whereas that of Project Managers is $95,848. Marketing Managers can make $69,329 per annum and Sales Managers can receive an average annual income of $61,355.
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Domain 4: Custom & Standard Objects (14%)
In the framework of this subject, the examinees need to have expertise in explaining the standard relationship model & object architecture; explaining how to design, delete, and configure fields & layouts on custom and standard objects, as well as understanding the results caused by deleting fields; defining how to design and assign record types, business processes, and page layouts, for standard and custom objects depending on a scenario.
Domain 11: Desktop & Mobile Administration (3%)
Here the test takers should have competency in explaining the Salesforce Mobile App capacities as well as explaining the synchronization & installation options of Salesforce Lightning for Outlook.
Reference: https://trailhead.salesforce.com/en/academy/classes/adm201-administration-essentials-for-new-admins/
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Salesforce Salesforce Certified Administrator ADM-201 Salesforce Certified Administrator Exams
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Salesforce ADM-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Salesforce Mobile App and Lightning Experience | 6% | - Lightning Experience Features - Navigation and UI Customization - Salesforce Mobile App Configuration |
| Topic 2: Workflow and Process Automation | 17% | - Workflow Rules - Flows (Screen Flows, Autolaunched Flows) - Process Builder - Approval Processes - Workflow Actions (Email Alerts, Field Updates, Tasks, Outbound Messages) |
| Topic 3: User Setup | 8% | - Delegated Authentication - Role Hierarchy - Profile Configuration - Permission Sets - User Licenses - User Creation and Management |
| Topic 4: Standard and Custom Objects | 8% | - Standard Object Overview - Object Relationships (Lookup, Master-Detail) - Custom Object Creation - Roll-up Summary Fields |
| Topic 5: Service Cloud Applications | 10% | - Omni-Channel - Service Contracts - Cases and Entitlements - Service Cloud Features - Web-to-Case and Email-to-Case |
| Topic 6: Reports and Dashboards | 11% | - Report Builder - Joined Reports - Summary Reports and Matrix Reports - Dashboard Components - Report Types - Scheduling Reports |
| Topic 7: Organization Setup | 4% | - Company Information - Currency Management - Lightning Experience vs Classic - User Interface - Fiscal Year |
| Topic 8: Security and Access | 12% | - Record Access (OWD, Sharing Rules) - Object-Level Permissions - Salesforce Shield - Field-Level Security - Login Hours and IP Ranges |
| Topic 9: Sales Cloud Applications | 10% | - Sales Cloud Features - Products, Price Books, and Quotes - Account and Contact Management - Opportunity Management - Forecasting |
| Topic 10: Data Management | 10% | - Data Quality Best Practices - Data Export - Data Loader - Data Import Wizard - Duplicate Rules and Matching Rules |
| Topic 11: Activity Management and Chatter | 4% | - Chatter Best Practices - Tasks and Events - Chatter Groups and Feeds |







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