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Salesforce Accredited Professional Certification AP-215

AP-215

Exam Code: AP-215

Exam Name: Marketing Cloud Intelligence Accredited Professional

Updated: Oct 08, 2026

Q & A: 64 Questions and Answers

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Salesforce Accredited Professional Certification AP-215 Marketing Cloud Intelligence Accredited Professional Exams

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Salesforce AP-215 Exam Syllabus Topics:

SectionObjectives
Topic 1: Data Harmonization and Data Model- Data Classification
  • 1. Hierarchy management
  • 2. Attribute classification
- Parent-Child Data Streams
  • 1. Linking data streams
  • 2. Override Media Buy Hierarchies
  • 3. Data Update Permissions
- Dimensions and Measures
  • 1. Creating and managing dimensions
  • 2. Creating and managing measures (KPIs)
  • 3. Calculated measurements
Topic 2: Data Integration and Configuration- Data Ingestion
  • 1. Scheduling and refresh settings
  • 2. File upload and API data sources
- Data Stream Types
  • 1. Configuring data source properties
  • 2. Understanding different data stream types
- Data Mapping
  • 1. Mapping fields from source files
  • 2. Data model configuration
Topic 3: Marketing Intelligence Platform Fundamentals- Platform Overview
  • 1. Key features and capabilities
  • 2. Marketing Cloud Intelligence (formerly Datorama) overview
- Administration and Security
  • 1. User management and permissions
  • 2. Workspace and account settings
Topic 4: Reports and Activation- Report Types
  • 1. Report scheduling
  • 2. Standard and custom reports
- Data Export
  • 1. Exporting data and insights
  • 2. Integration with external tools
Topic 5: Data Visualization and Dashboards- Dashboard Design
  • 1. KPI widgets and chart types
  • 2. Building dashboards
- Filters and Drill-Downs
  • 1. Drill-down configuration
  • 2. Global and local filters
- Calculated Measurements
  • 1. Creating custom calculations
  • 2. Formulas and functions

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

Question #1
Which three statements describe Overarching Entities? 03m 23s

A. Once the data streams in which Custom Classification values were mapped are deleted, their data is deleted.
B. The values of these entities are stored at the workspace level, rather than the data stream level
C. When needed, these entities can act as a main entity, replacing the original one.
D. These are mappable dimensions that are present in each and every dataset type
E. Some overarching entities hold a Many-to-Many relationship with the main entity, and others hold a One-to-Many relationship with it.


Question #2
An implementation engineer is requested to apply the following logic:

To apply the above logic, the engineer used only the Harmonization Center, without any mapping manipulations. What is the minimum amount of Patterns creating both 'Platform' and 'Line of Business'?"

A. 5
B. 4
C. 2
D. 3


Question #3
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a generic data stream type with the following mapping
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" + Generic Entity Key 2
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 11th. Which option reflects the stage(s) the Opportunity key 123AA01 is associated with?

A. Confirmed Interest
B. Interest
C. Confirmed Interest & Registered
D. Interest & Registered
E. Registered


Question #4
An implementation engineer has been provided with 4 different source files: 03m 16s
1. Twitter Ads
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:

Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification &
File structure/headers:

Category - links back to Campaign Category (Twitter Ads)
Which proposed solution meets the client's requirements for the above use case?

A.

B.

C.

D.


Question #5
An implementation engineer has been provided with 4 different source files: 03m 48s
1. Twitter Ads ~
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:

Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification by
File structure/headers:

A.

B.

C.

D.


Solutions:

Question #1
Correct Answer: B,C,E
Question #2
Correct Answer: D
Question #3
Correct Answer: D
Question #4
Correct Answer: A
Question #5
Correct Answer: A

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