M8010-246 Interactive Exam engines
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IBM Sales Mastery M8010-246 IBM Smarter Commerce Sales Mastery Test v1 Exams
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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
1. Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?
A) Awareness
B) Decisioning
C) Execution
D) Integrated Operations
2. Which of the following Smarter Commerce Offerings is a core part of delivering a customer
buy-online, pick-up in store (BOPIS) capability?
A) Logistics Management.
B) Social Analytics.
C) Distributed Order Management.
D) Customer Self Service.
3. The LIVE customer profile is particularly valuable as a predictor since it
A) solicits customer feedback directly
B) keeps all customer history in a cookie on their computer
C) maintains visit activity over time, and also captures off-site impressions
D) captures all web interactions for any customer
4. What are the key technology requirements for effective cross-channel, interactive, marketing?
A) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.
B) Web browser, mobile applications, social platform, data mining.
C) Unica, Coremetrics, SPSS, Cognos.
D) eCommerce, POS, kiosk, call center.
5. Which of the following is NOT a benefit delivered in the context of the Case Management Solution of the 'Service' Offerings?
A) Deliver case workers the solution in a fraction of time of other approaches
B) A case worker has all the information needed to improve case outcomes and optimize decisions
C) Integrated analytics help organizations understand the impact of case loads.
D) A case worker can skip the customer feedback and get directly to focus on the problem at-hand
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: D |







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