IBM Sales Mastery M8010-246

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IBM M8010-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

Question #1
Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?

A. Awareness
B. Decisioning
C. Execution
D. Integrated Operations

Question #2
Which of the following Smarter Commerce Offerings is a core part of delivering a customer
buy-online, pick-up in store (BOPIS) capability?

A. Logistics Management.
B. Social Analytics.
C. Distributed Order Management.
D. Customer Self Service.

Question #3
The LIVE customer profile is particularly valuable as a predictor since it

A. solicits customer feedback directly
B. keeps all customer history in a cookie on their computer
C. maintains visit activity over time, and also captures off-site impressions
D. captures all web interactions for any customer

Question #4
What are the key technology requirements for effective cross-channel, interactive, marketing?

A. Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.
B. Web browser, mobile applications, social platform, data mining.
C. Unica, Coremetrics, SPSS, Cognos.
D. eCommerce, POS, kiosk, call center.

Question #5
Which of the following is NOT a benefit delivered in the context of the Case Management Solution of the 'Service' Offerings?

A. Deliver case workers the solution in a fraction of time of other approaches
B. A case worker has all the information needed to improve case outcomes and optimize decisions
C. Integrated analytics help organizations understand the impact of case loads.
D. A case worker can skip the customer feedback and get directly to focus on the problem at-hand

Solutions: