PDF Version DemoM8010-246 Interactive Exam engines
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IBM Sales Mastery M8010-246 IBM Smarter Commerce Sales Mastery Test v1 Exams
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IBM M8010-246 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Smarter Commerce Solution Areas | 40% | - Service offerings and customer support - Market offerings and capabilities - Sell offerings and cross-channel commerce - Fulfill offerings and supply chain visibility - Buy offerings and order management |
| Sales & Competitive Positioning | 15% | - Customer benefits and ROI - Use cases and scenarios - Competitive differentiation |
| IBM Products & Technologies | 25% | - WebSphere Commerce - Unica, Coremetrics, SPSS, Cognos integration - Sterling suite solutions |
| IBM Smarter Commerce Overview | 20% | - Business challenges and solutions - Concept and value proposition |
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
Question 1
Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?
A. Awareness
B. Decisioning
C. Execution
D. Integrated Operations
Question 2
Which of the following Smarter Commerce Offerings is a core part of delivering a customer
buy-online, pick-up in store (BOPIS) capability?
A. Logistics Management.
B. Social Analytics.
C. Distributed Order Management.
D. Customer Self Service.
Question 3
The LIVE customer profile is particularly valuable as a predictor since it
A. solicits customer feedback directly
B. keeps all customer history in a cookie on their computer
C. maintains visit activity over time, and also captures off-site impressions
D. captures all web interactions for any customer
Question 4
What are the key technology requirements for effective cross-channel, interactive, marketing?
A. Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.
B. Web browser, mobile applications, social platform, data mining.
C. Unica, Coremetrics, SPSS, Cognos.
D. eCommerce, POS, kiosk, call center.
Question 5
Which of the following is NOT a benefit delivered in the context of the Case Management Solution of the 'Service' Offerings?
A. Deliver case workers the solution in a fraction of time of other approaches
B. A case worker has all the information needed to improve case outcomes and optimize decisions
C. Integrated analytics help organizations understand the impact of case loads.
D. A case worker can skip the customer feedback and get directly to focus on the problem at-hand
Solutions:
| Question 1 Answer: D | Question 2 Answer: C | Question 3 Answer: C | Question 4 Answer: B | Question 5 Answer: D |
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