IBM Sales Mastery P8010-096

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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. Which Unica Campaign process lets you fine tune a campaign to maximize its effectiveness?

A) Track
B) Cube
C) Data Manipulation
D) Analytical/Optimization

2. If you are using Unica Campaign with more than one partition, what must a customer do to configure the IBM Cognos Reports Package?

A) Configure for each partition.
B) The Reports Package does not support multiple partitions.
C) Install Cognos on a separate server.
D) Configure once for all partitions.

3. In an integrated Unica Campaign and Unica Marketing Operations environment, how does a user associate a segment with a campaign?

A) Select the Associate checkbox.
B) Click the Segments icon.
C) Select the Sessions menu.
D) Click the Implementation link within the campaign.

4. In Unica Campaign, a user can add a new flowchart to a campaign either by creating a new one, or by what other method?

A) Create a new row in the target cell spreadsheet.
B) Copy an existing flowchart.
C) Run the "Create Flowchart" script.
D) Select "New Flowchart" from the Options menu.

5. What is the first thing a customer should do before creating a campaign in Unica Campaign?

A) Create strategic segments.
B) Design the campaign on paper and determine the goals for the campaign.
C) Create the offers, mail list, and call list.
D) Create the Mail List.

Solutions: